Digital Advertising Strategy tips for SME brands

Digital Strategy and subsequently Digital Advertising is a must in today’s world for any B2C SME brand to effectively reach their target audience and achieve their marketing goals. Here is an outline of a potential digital advertising strategy for people who manage small and medium companies:

  1. Define your target audience: Identify the characteristics of your ideal customer, including demographics, interests, and behaviors.

  2. Set your goals: Determine what you want to achieve with your digital advertising efforts, such as increasing website traffic, generating leads, or boosting sales.

  3. Choose your platforms: Select the digital advertising channels that are most likely to reach your target audience, such as social media, search engine marketing, or display advertising.

  4. Develop your creative: Create compelling ad copy, visuals, and calls to action that align with your target audience and goals.

  5. Implement and optimize your campaigns: Launch your digital advertising campaigns, monitor their performance, and adjust your strategy based on what's working and what's not.

Here are some examples of successfully implemented digital advertising strategies for SME brands:

  • Dollar Shave Club: This company created a viral video ad that showcased the benefits of its subscription service in a humorous and relatable way. The ad generated millions of views, and the company was later acquired by Unilever for $1 billion.

  • Casper: This mattress company used Facebook and Instagram ads to target people who had recently moved and were in need of a new mattress. The ads featured playful and engaging visuals, and the campaign resulted in a 60% increase in sales.

  • Harry's: This men's grooming company used search engine marketing to target people who were searching for terms related to its products. By optimizing its ads and landing pages, Harry's was able to achieve a 50% lower cost per acquisition compared to other advertising channels.

Overall, the key to a successful digital advertising strategy is to focus on your target audience, create compelling creative, and continuously monitor and optimize your campaigns to achieve your goals. The hardest part is to start and perform market research. We have been there and we know how to help you.